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May 15, 2020

Your Brand has a Type - Do You Know Your Type?

Your copy isn't for everyone, but it's for someone. There is someone out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. If you can only connect with this person, you have a guaranteed...

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May 14, 2020

Nobody Likes a Bragger - Cut the Crap from Your Copy

Which type of person do you think is more persuasive – a person who always talks about you, or someone who always talks about themselves. Who do you think is a better communicator? You're right if you said the former.

Nobody likes...

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