Seriously, if anyone know how to niche down and monetise - it's Violet Benson.
(*you may know her better as her online persona - Daddy Issues).

If you have never heard of her, you're going to want to click here and get yourself up to speed on the Daddy Issues Instagram account because we are about to dive into all of the ways that Violet Benson set a new standard for niching down and monetising on Instagram.

Now you may not want to monetise your issues like we suggested, but it does highlight just how Violet Benson niched down and turned that into a digital empire. Acknowledged as one of Instagram's fastest-growing female-focused accounts in 2015 - Violet was able to master the art of capturing her ideal audience's attention, building a cult-like following and paving the way to create substantial digital income. She has amassed millions of followers, built her digital empire and is recognised as one of the best female focussed meme accounts online.

Identify Your Niche:

Violet's journey began when she started an anonymous account aimed at sharing relatable content tailored to women of her age group. Using humour - she identified an opportunity to niche down and speak directly to here ideal audience through extremely relatable memes that soon began to go viral.
We start with this lesson as the most important because this initial step is often underestimated, with so many skipping the important step of pinpointing their niche, understanding their ideal audience, and recognising the problems they can address. Violet's deep dive into niche exploration enabled her to consistently produce viral content, understanding exactly what her audiences sense of humour was and being able to build a following from being relatable to them.

Image Credit - Instagram @daddyissues_

Double Down:

Once she had decided on her niche, she was able to double down on the content she was creating and ended up leaving an indelible mark on Instagram culture. Many of the memes you know and love may have originated from her account - being one of the first viral meme account pages on Instagram. But what is truly impressive about her strategy was that every single meme or post created speaks directly to her ideal audience - she knows exactly who she is talking to, understands exactly what makes them tick and knows exactly how to capture their attention over and over again. She doubled down and didn't create wishy washy content, she created memorable content for that specific audience group.

Create Content For Them, Not You:

Violet regularly emphasises the significance of audience-centric content creation - aka "create for THEM, not for YOU". The pathway to virality, brand building, and the creation of memorable content all hinges on the ability to produce content that deeply resonates with the audience. By creating content with them, their problems and their needs in mind - you are then able to analyse your audience reactions, engagement metrics, and sharing patterns which then becomes the most valuable data in being able to predict future success with your content. Just like Violet, who became so good at creating content that her audience loved by tracking every single post, the data and at the results that after some time she could intentionally create viral memes on autopilot. 

Monetise:

Having mastered the art of crafting viral content, Violet then set out to strategically expanded her brand's horizons. One of the most interesting moves within her strategy was "coming out" as the creator behind Daddy Issues, paving the way for diverse income streams. She was then able to successfully launch her own merch range, a podcasts and attract many lucrative creator deals. Violet Benson stands as a testament to successful digital entrepreneurship in this era and can motivate you to start thinking strategically about what comes after your rise to digital stardom. 

Image Credit - Youtube "Almost Adulting Podcast with Violet Benson"

Authenticity Matters:

Last but not least, one of the biggest lessons to be learned from Violet is to never underestimate the power of authenticity. Audiences resonate with genuine voices and real stories. Infuse your content with authenticity, allowing your audience to connect with the human behind the brand, just as Violet did when she decided to "come out".  Authenticity builds trust, fostering a more meaningful and lasting relationship with your audience. She did that and was able to take her audience with her as she continued to evolve and add more digital income streams into her digital empire. 

There you have it Bish, we think it's fair to say that Violet Benson's growth and success is a testament to the power of niching down, creating audience-centric content and learning how to strategically monetise. 

Now it's time to have your say. What do you think of Violet Benson, Daddy Issues or her strategy of niching down to grow her digital empire?

Let's continue the conversation in the comments below ⬇️