At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis


News for Digital Creators
DIGITAL NEWS + TRENDS TO BUILD AN EMPIRE
How To Make Sure People Know You Exist On Instagram

On the worlds most visual platform - it's safe to say that first impressions really do matter.
The first impression that you give your audience is found in your Instagram bio - you might like to think of it like your digital handshake. This prime piece of social real estate is what introduces you to potential followers, making it crucial to spend time developing and optimising it. We've put together some best practices for creating the kind of Instagram bio that stops the scroll, clearly communicates what you do to help you find your ideal audience and actually encourages engagement from those who discover you on the gram.
Start With A Username and Profile That POP!
Your username and profile picture are the first things people notice. We highly recommend making sure that your username is easy to remember, doesn't have any special characters and is relevant to your brand. You want to make it as easy as possible for people to find you and if they have to remember special characters, spacing or anything other than your brand name - it can be confusing and decrease their chances of finding you.
Then you will need to choose a high-quality profile picture that represents you or your brand professionally. Try to use brand colours that pop off the screen to make sure that when people stumble across you in the comments section of posts, their eyes are naturally drawn to your profile picture and they can't help but click to explore your page further.
Make A Statement
Your bio statement should be clear, straight to the point and speak directly to your ideal audience - this ain't no Tinder dating profile! Here is where you can describe who you are, what you do and what your followers can expect to find on your profile - just remember to leave out all of the fluff! Condense the information down so that it is direct and gives them the important information that they need to decide whether or not they are going to explore further.
Highlight Your Unique Selling Proposition (USP)
What sets you apart from your competition? This is your USP! So if you only have once chance to wow a potential follower - think about the unique offering that you bring to the table and make it clear why people should follow you.
Include Relevant Keywords
Incorporate relevant keywords that describe your niche and what you offer. This helps in making your profile more discoverable in Instagram searches. Try to make sure you aren't thinking about what makes sense to you, but instead put yourself in the shoes of your ideal audience and think about what terms they would use when searching for a product, service or offer just like yours.
Add a Call to Action (CTA)
If you want more of your audience to take action, you need to tell them exactly what you want them to do next. Whether it's directing them to your website, inviting them to DM you, or promoting a special offer, a CTA guides visitors on what to do next. The clearer it is, the better. Take the guesswork out of the next step and you will see more of your audience taking action with you.
Use Emojis and Line Breaks
Emojis that are on brand and relevant to your niche can add personality to your bio and make it visually appealing. Use them to break up text and highlight key points. Line breaks also help in organising your bio, making it easier to read.
Include Contact Information
You want to make it as easy as possible for people to reach you, so be sure to include contact information such as an email address or a link to your contact form. You can use the dedicated contact button on Instagram for a cleaner look.
By following these simple tips, you will be one step closer to creating an Instagram bio that not only captures attention but also helps to build your engagement. Remember, your bio is prime real estate on Instagram, so take the time to optimise it to give you the best chance of success.